Friday, March 23, 2012

Asian American Anchors in Major US Markets

Visibility is an issue concerning Asian American 
anchors in major U.S. Markets. This is relevant today, as many 
Americans rely on television for most of their news.  Sheree 
R. Curry covered this issue in the 2005 special for Television 
Week entitled “AAJA Asks:  Are We Being Ghettoized? Mi- 
nority Journalists Say They’re Missing From Top Newscasts 
(TelevisionWeek 24.33 Aug. 15, 2005).  The article debates the 
notion of Asian American anchors being ready for prime time 
and discusses concerns regarding journalists of color being as- 
signed to less desirable time slots. These time slots include the 
weekend, overnight, afternoon and 5:30-7:00 a.m.  According 
to Curry, Asian American journalists account for 1.9 percent 
of local television newsroom staff compared to 78.8 percent 
Caucasian, 10.3 percent African American and 8.7 percent 
Latino.  She also points out that Asians were not anchoring the 
evening news on ABC, NBC or CBS in the Chicago market.  
Although, there were several Asians appearing on morning, 
afternoon and weekend broadcasts. 


In the Chicago market Linda Yu co-anchored the 11 
a.m. and 4 p.m. newscasts for ABC’s WLS-TV 11 a.m. and 4 
p.m. newscasts for ABC’s WLS-TV  and Judy Hsu co-anchored 
its morning news.  Elee Pai Hong anchored the morning news 
at NBC’s WMAQ-TV and Judy Hsu co-anchored its 
 morning news. Elee Pai Hong anchored the morning news at 
NBC’s WMAQ-TV in Chicago and Nesita Kwan anchored the 
4:30 p.m. time slot. However, CBS’s WBBM-TV had no Asian 
anchors, only Joanie Lum, former president of the Chicago 
chapter of the Asian American Journalist Association as a 
general assignment reporter (TelevisionWeek 24.33 Aug. 15, 
2005). 


Curry reported, minority visibility in prime positions 
was usually contingent upon the market according to Lloyd 
LaCuesta, South Bay bureau chief for Fox affiliate KTVU-TV, 
Oakland, Calif. and AAJA’s first president.  Lloyd stated Cali- 
fornia’s large minority population was generally reflected in its 
news staffs. For instance, in San Francisco, a city with a 30-plus 
percent Asian American population, Kristen Sze anchored 
the world news updates and co-anchored the midday news at 
ABC’s KGO-TV.  Moreover, Sandhya Patel anchored week- 
end weather.  Eyewitness News Early Edition on CBS affiliate 
KPIX was anchored by Sydnie Kohara and Lisa Kim anchored 
prime-time news for NBC’s KNTV from 6 to 11 p.m. (Televi- 
sionWeek 24.33 Aug. 15, 2005).  


When analyzing the prevalence of Asian American an- 
chors from 50 years ago until today, there has been an increase 
in their visibility. For example, the Los Angeles Bay area now 
has at least one or two Asian American anchors in every local 
news station (Matsumoto, Jon. Los Angeles Times). Moreover, 
Asianweek estimates that there are five notable Asian Ameri- 
can broadcasters, including Lloyd LaCuesta, Robert Handa, 
Alan Wang, Kristen Sze and Janelle Wang (Wong, Gerrye. 
Asianweek). 


Although all of these people have achieved tremen- 
dous accomplishments and experience in broadcast, news 
anchor Alan Wang, really expresses his reservations about the 
diversity of the industry.  Wang states, “Being the odd man out 
strengthened my objective mind, which enables a journalist to 
look at both sides of an issue with fairness. Being subjected to 
racial slurs from early years living in the Midwest forced me 
to ask why things are the way they are at an early age, which 
sharpened my analytical mind for news broadcasting (Wong, 
Gerrye. Asianweek).”  Wang also expressed that the lack of 
Asian American male role models on TV lead him to not even 
consider a life in front of the camera. Wang believes that many 
news stations are not actively searching for Asian male anchors 
because many anchor positions are filled by people who repre- 
sent the identity of the station. 


This trend seems to be a recurring theme regarding 
low visibility of Asian male anchors.  It also adds insight as to 
why Asian men do not pursue careers in this industry.  Pres- 
sure from older Asian American generations to attain more 
prestigious careers is another contributing factor. Many Asian 
parents believe that the field of Broadcast does not produce 
adequate salaries. Therefore, Asian parents tend to lead their 
sons toward other professions with a higher earning potential. 
Coincidentally, those who are interested in broadcast careers 
are more alluring to Asian American women than Asian 
American men (Matsumoto, Jon. Los Angeles Times). Despite 
Wang’s views, many news executives say that there is lack 
of qualified talent from Asian American males which is the 
reason why they are not represented comparably.  As a result, 
Asian American females impact the United States market more 
effectively. 


While there is a shortage of Asian American females 
represented in the field of broadcast, Asian women are the 
dominating gender in comparison to Asian American males. 
A study for the Asian American Journalist Association found 
that out of 104 Asian Americans who are on air in the top 
25 markets, only 20 are male. In other words 815 are women 
while 195 percent are men. The top journalism schools in the 
country have the highest number of Asian women out num- 
bering the Asian males. According to Victor Panichkul, presi- 
dent of the Asian American Journalist Association states that 
“When our numbers are compared to the numbers of male 
and female African American, Native American, or Hispanic 
broadcast journalist what we see is a problem that impacts our 
members more significantly than other people of color.”  Due 
to language and cultural barriers negative stereotypes persist 
around Asian men and their contributions to American society. 


Connie Chung has been etched into the minds of 
Asian Americans around the world. Connie Chung was one of 
the first women to battle the stereotype of Asian Americans in 
the U.S broadcast market. Connie Chung is known for being 
an award winning investigative reporter and also becoming 
one of the most recognizable faces on American television. 
Connie Chung was the first Asian American and the second 
female to serve as a nightly news anchor on the CBS nightly 
news, her contribution to the Asian American community is 
undeniable. 


Standing on the shoulders of Connie Chung is Victo- 
ria Lim, an award-winning journalist who has set herself apart 
by working across media platforms.  She currently works as a 
reporter/anchor for Bright House Sports Network in Central 
Florida.  She is described as a prototype 21st century story- 
teller stretching across media platforms to reach viewers.  On 
March 16, 2012 she spoke directly with Colloquium regarding 
her personal and professional experience.  


Victoria shared her personal story of overcoming is- 
sues of race, gender and cultural insensitivity in the workplace, 
as well as her Emmy nominated multi-platform project, “A 
Goal for Haiti: Pascal Millien’s story.”  She detailed the impor- 
tance of a multicultural, perspective when discussing the Jere- 
my Lin “Chink in the Armor” controversy and talked candidly 
about her experience of being called a “Chink” by her supervi- 
sor while working in Grand Rapids, Mich., an overwhelmingly 
Caucasian demographic.  She displayed outrage about the use 
of these types of racial slurs whether it is the N-word, C-word, 
K-word if one is Jewish, etc.  These are non-negotiable for Vic- 
toria that should never be taken lightly or overlooked.  She also 
discussed gender biases surrounding female sports anchors 
in the locker room, and the importance of clearly displaying a 
professional image in demeanor as well as attire.   


On March 20, 2012, our group spoke with Victoria 
directly about her experience of being asked to act or appear 
more Asian by stations attempting to promote cultural diver- 
sity as she is clearly an American and speaks with an Ameri- 
can accent, although she is of Chinese descent.  According to 
Victoria these issues of appearing more Asian were not preva- 
lent when she worked in radio. She shared that being bullied 
while growing up, helped prepare her to stand up for what she 
wanted to do, and to face challenging inappropriate industry 
norms.    When asked directly about her experience over the 
years of working as a reporter/anchor, how has your attitude 
changed towards your co-workers and bosses regarding your 
response to negative comments or ignorance in the market- 
place?  Victoria had this to say “As I established myself more 
in the industry, and developed a better sense of self, I came to 
realize what are “non-negotiables” for me when it comes to 
co-workers and bosses.  There is, unfortunately, some sense of 
“you can’t change a person. They have to want to change.” And 
that’s when I decide if or how I can work with or for someone 
who may make the same “mistakes” whether based on igno- 
rance, negativity, or straight-up hate.”  


As with any minority, Asian American journalists face 
challenging issues in establishing and maintaining a presence 
in major U.S. markets.  As to cultural sensitivity and how is- 
sues of gender play out, that is still an uphill battle.  However, 
professional journalists like Connie Chung, Lucy Liu, Lloyd 
LaCuesta and Victoria Lim, are establishing a standard of 
excellence and truly making a difference.  They are challeng- 
ing and overcoming stereotypes and cultural norms, positively 
impacting broadcast with unique perspective and strong work 
ethics.  With Asia being one of the fasting growing populations 
in the U.S., it is only a matter of time before newsrooms are 
expected to catch up.

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